Creator earnings
Most platforms publish a headline split and let you discover the app store's cut at your first payout. This page is the whole stack, in the order the money actually moves.
01Worked examples
Nothing about your course changes between these. The only difference is which store the student bought through, and what that store charges, which today is the same 15% on both.
$29.99 course
The list price on your course.
Taken before the money reaches Upgram. We never see it, and we can't waive it — every app that sells through the stores pays it.
Charged on what actually arrives, not on the list price. Covers hosting, encoding, captions, transcripts, discovery and support.
80% of what reaches us: the net proceeds.
$29.99 course
The list price on your course.
Taken before the money reaches Upgram. We never see it, and we can't waive it — every app that sells through the stores pays it.
Charged on what actually arrives, not on the list price. Covers hosting, encoding, captions, transcripts, discovery and support.
80% of what reaches us: the net proceeds.
Both stores charge 15% while a developer earns under $1M a year with them: Google automatically, Apple through its Small Business Program, which accepted Upgram in October 2026. Past $1M in a year, that store charges 30% for the rest of the year, and these examples change with it.
These are US sales, where the store collects no tax. Where a country charges VAT or GST, the student pays a tax-inclusive price; the store pays that tax to the government first and takes its commission, and the standard 80/20 split applies to what is left. If Upgram agrees a different share with you, it is in writing and shown in your studio.
02Try your own
Where $29.99 goes
At 25 sales a month, that's
$509.75a month
03What our 20% pays for
You're charged nothing to publish, and nothing monthly. Our share exists because these run whether you sell one course or a thousand.
Encoding every upload into adaptive streams, storing them, and delivering them worldwide — the single largest cost of running this.
Transcripts, captions and summaries on every video you upload, generated server-side and billed per minute of footage.
The feed that puts your reel in front of someone who has never heard of you, and the search that finds your course by what's said inside it.
Course group chats, direct messages, moderation, and a support inbox that answers your students so you don't have to.
Store integration, refunds, tax forms and payouts — including the paperwork that lets us pay instructors across borders at all.
You hold the rights to everything you upload, you can unpublish or delete it at any time, and nothing here asks for exclusivity.
04Questions
Today it doesn't: Apple and Google both take 15% — Google on the first $1M of earnings each calendar year, Apple under its Small Business Program. It can later: a store whose earnings pass $1M in a year charges 30% for the rest of that year, and the same sale then pays you less on that phone. Your share is 80% of whatever reaches us under the standard split — the store's cut is what moves, and this page will say so if it does.