We took the most addictive format on the internet and pointed it somewhere useful
Upgram is a learning platform shaped like a social feed. Short videos to discover, structured courses to actually get somewhere — from the people who know the craft.
The format isn't the problem
Vertical video is genuinely good at holding attention and explaining things fast. What's gone wrong is what gets fed through it. We kept the format and changed the supply.
Curiosity needs somewhere to go
A great 40-second explainer usually ends in a dead end. On Upgram it ends at a course by the same person — so interest can turn into a skill instead of evaporating.
Finishing beats watching
Optimising for minutes-watched is how a learning app quietly becomes a slot machine. We care about sessions that end in something completed.
Boring infrastructure, so the app can be interesting
One app, both platforms
iOS and Android are built from a single shared codebase, so features land on both at once instead of one platform waiting months for parity.
AI that does the boring part
Every upload is transcribed, captioned and summarised automatically. Creators review the result before publishing — the AI drafts, a human still decides.
Publishing is deliberate
Uploads land as drafts. Nothing goes live until the creator has seen how it turned out. That extra step is a choice, not a limitation.
Your next skill is one swipe away
Free to download, free to start learning. Bring the scrolling habit — we'll point it somewhere useful.